A story is a dynamic escalation of conflict-driven events
Unlike a story, a process has neither a desire, a conflict, nor a core character (the hero). A process accumulates story progress. A story is not a chronology, either. Exec and marketers often think that a story is their company’s history. The company history is just a temporal process, told as a list of growth marks accumulated over a sequence of dates. So what’s really a story? Let’s go with a formal definition.that cause meaningful change in a character’s life. Ultimately, storytelling is the art of telling stories, merging and organizing many streams of want into a flow of events that aims at a single object of desire.Change is Key Change is the foundation of all stories. Robert McKee, Hollywood screenwriter, and author of the fascinating book Story, says: “What attracts human attention is change… if the temperature around you changes, if the phone rings — that France Phone Number Data gets your attention. The way in which a story begins is a starting event that creates a moment of change. “ In a story, if the charge of a value at stake in a situation does not change, what happens is a trivial activity of no significance. When a value changes from positive to negative or from negative to positive (for instance, from love to hate or hate to love, from winning to losing or losing to winning), the event becomes meaningful, and emotions flow.
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Specifically, when the mind’s senses change from negative to positive, it releases pleasure-giving chemicals. If the mind registers a movement from positive to negative, it unleashes a painful flow. Emotion is the side effect of change. Throughout the day, the body absorbs millions of bits of raw, sensory stimuli. Somewhere below the level of consciousness, the mind sorts through this mass and imposes decision rules that sort the relevant from the irrelevant. It ignores 99% of all data and concentrates on the 1% that grabs attention.
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