Products and elements of the brand

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As a result you want to protect that work and ensure you receive credit when it's due. That’s where tools like trademarks and copyrights come in handy. You can use them to protect your brand and prevent others from capitalizing on your work. That being said they’re not the same tool and it’s important to know which one applies to you and your business. What is a trademark vs. copyright? Both trademarks and copyrights are forms of intellectual property law but they protect different things and are used for different purposes. Trademarks are used to protect the elements of a company’s business and brand identity such as brand name logo product names and slogans. A copyright protects original works created by the author including literary works artistic works dramatic works music and designs.

Trademarks protect who you are and copyright protects what you do ” says Alex Mastin CEO of Email Marketing List coffee company Home Grounds. Trademarks are intended to protect a brand’s identity while copyrights protect original work whether it’s created by a company or an individual. Trademark basics A trademark is a legal protection that business owners use to safeguard their company’s name  identity. Having a registered trademark helps prevent other companies from launching a business in your industry with the same or similar branding.  



What does a trademark protect? The United States Patent and Trademark Office USPTO defines a trademark as “any word phrase symbol design or a combination of these things that identifies your goods or services.” As such a trademark can protect: Your brand name Visual design elements such as color schemes and product packaging that identify your brand Product names Slogans Logos If you trademark your business name you are established as the official source of products and services that use the name. You also have the right to sue other companies for trademark infringement which is any unauthorized use of your trademark such as opening a business that sells the same products under the same name.