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April 2017: Marketing Action Calendar for Restaurants

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發表於 2024-12-23 13:04:37 | 顯示全部樓層 |閱讀模式
April begins, a month marked by religious festivals, by the change of season and temperature , it is the beginning of a new cycle that brings with it seasonal foods and drinks , which begin to be sold around this time. We find ourselves in a month in which different factors converge and all of them affect in one way or another the daily work of both restaurants and any other type of hospitality business.
For this reason, and as every month, we are going to suggest  some activities that you can carry out in your hospitality business to increase productivity.

The Major Festival: Holy Week
From April 10 to 16, one of the country's main celebrations will take place. As there are official holidays, the work schedule is altered for everyone. In addition, Easter is usually a busy time for restaurants located in tourist areas , who benefit from the influx of customers, but these are also days when other businesses located in less public areas must make an effort to attract customers.

Regardless of where you are, the Spanish recipe WhatsApp Number Database book has a wide range of traditional dishes for these dates.  Don't miss the opportunity to offer off-menu dishes that best suit your restaurant's style.

One of the country's main celebrations will take place from April 10 to 16. With official holidays, everyone's work schedule is altered. In addition, Easter is usually a busy time for restaurants located in tourist areas.
Travelpapa
If your menu is associated with a specific region, offer its typical dishes; if your cuisine is Spanish, you have a wide range of options to choose from. You can even make a special Easter menu, or a tasting of traditional desserts for these dates such as torrijas, crespells, wafers, fried milk and sweet flowers. If your business is gastronomic, make a modern version of these sweets with a special price (higher or lower depending on your cost estimates and objectives).

Another good idea is to offer one of these special dishes throughout the week and publicize it on all your promotional channels , so people can choose the day you have the recipe they like the most. If you are in the group of restaurants that lowers their work level during these days, you can make a cheaper menu with Easter or year-round dishes, but still capable of encouraging customers to visit.

An original proposal? If your online community is active, start a survey now, asking for the favourite dish of Holy Week. The winner of the vote will be offered on your menu for the following weeks, starting on the 10th . If your restaurant offers a cuisine from another country, you can do the same and then offer that option on the menu for your customers, explaining that you love Spanish cuisine and that is why you will offer special recipes during those days. It is a good opportunity to increase your turnover and empathize with your public.



Festivals around books
The 23rd is a great day to celebrate: World Book Day. It is also Saint George's Day, which in Catalonia is called Sant Jordi and celebrates its famous book and rose festival . But the 2nd is International Children's Book Day, so on both dates, you can take advantage of the opportunity to do a special activity in your restaurant,  regardless of the type of cuisine you offer.

For day 2, if your venue is family-friendly, you can organise readings of excerpts from a book with a storyteller. And if your budget allows, give each child a book or one per table, even a pen drive with online stories that the little ones can include on their tablet (but not a pirated one).

For the 23rd, you have many possibilities: you can make an agreement with a nearby bookstore to offer a discount when you hand over the bill to buy books there. At the same time, customers who go to the bookstore can get some incentive in your restaurant to visit you, it is a good way to cooperate in which everyone wins.


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