These words help to clarify the search

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So focus on making your page relevant to the traffic you want to gain, optimizing for this specific search intent. 7. Use AI to complete the picture If you’re an in-house SEO working in a small team or simply want to kick start or verify your ideas, why not ask your favorite AI to give you a list of likely search intents for your main topic? I’ve found this simple prompt suggested in how to optimize for entities a really useful starter: “Ask GPT-4 to “provide a list of likely search intents for someone searching Google for [running shoes],” and you’ll get a list of ideas.” This helps ensure you’re not working in a silo or overlooking some possible search intents that don’t resonate as much with you personally but are important to others.

It can help you to optimize your outline to cover DB to Data likely micro intents, creating a more well-rounded overall page or piece of content. 8. Update title tags and meta descriptions to match intent Using the right language in title tags and meta descriptions can clearly indicate that your content satisfies the user’s search intent. This could help improve click-through rates as searchers can see immediately that your page will provide what they need. Including words like “buy” or “get” for transactional queries and “learn” or ‘discover’ for informational queries can help your result to stand out.



If we look at the query “how to make pancakes,” the top-ranking recipe sites use their title tags to guide users by including words like “easy,” “simple,” “best,” or “perfect” to capture the right audience for their page. How to make pancakes - SERPs intent, as less experienced bakers might be looking for a simple recipe, but others could be after a recipe to impress. 9. Use keyword clusters While you’re researching your search query, take note of keyword clustering. A single page rarely ranks for just one query, so keyword clustering tools can help create a bigger picture regarding search intent.