What are the challenges

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Increase your B2B customer acquisition in digital marketing Digital transformation of businesses: Credibility, dynamism, performance, competitive advantage: the challenges of using digital technologies as part of digital transformation are considerable for companies. Explanations. Credibility The digital transformation of the company is essential , quite simply because otherwise, the brand suffers from a cruel lack of credibility.

Please note: this observation is Phone Number Data true in the B2C sector, but also in the B2B sector. the professional, as a client, must be able to measure the solidity of the company providing services or suppliers of products. In terms of communication on social networks : a sparse presence and/or low-quality content harms the credibility of the brand.




On the contrary, the company's presence on social networks is a guarantee of trust with the prospect, even before being exploited as a lead acquisition and nurturing channel. The more the brand's visibility grows, the more its image benefits and its notoriety increases. In terms of online sales : the company's website is the first portal of access to its offer, the prospect's first impression. Neglecting this aspect exposes the company to the risk of damage to its brand image.