The individual menu items should be easy to tap

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Example page headings on mobile website At zalando.de, clear headings make it clear where the user is: in the “Dresses” category or “Backpacks for Women”. By the way: Luisa has written an informative article on the subject of SEO headings in which she explains what correct heading architecture looks like. Mobile navigation: That’s what matters! Every online shop is different and what a good mobile version looks like cannot be generalized. But the points mentioned above will hopefully help you check your mobile navigation and make it as user-friendly as possible. Here is a brief summary of what is important in mobile navigation: The main menu is easy to find and access.


Adding text to the menu icon (e.g. “Menu” or “Assortment”) has proven Special Data to be a good idea. In online shops, there is usually a hidden main navigation that can be displayed as a dropdown or slide-in. Supercategories and subcategories should be visually differentiated from each other. The user must also be able to recognize whether by selecting a menu item they will first open further subcategories or be redirected directly to a category page. In addition to the main menu, your mobile site should also have other navigation elements such as internal links, buttons or breadcrumbs. There should also be a search function in your mobile online shop. It is located in the visible area and is usually indicated by the magnifying glass symbol. Make sure that users can orient themselves easily on your mobile website .




The navigation elements mentioned under point 3 help with this, as they show the user routes through your shop.In today's video, Neele clarifies some important Facebook questions, especially around the problem that can arise when separating your private account and Facebook fan page. Do I need a private Facebook profile to manage a business page? Can I use a second profile so that I don't have to give anyone my private login details? How can I then separate professional and private life on Facebook? Here is the video (2:36 min) Would you rather read? Here is the video as text: Hi! Today the Seocracy question and answer session is about access to company websites and whether you can use fake accounts.