Step by step for an efficient email marketing campaign

joypaulai19

For your email marketing to be intelligent and have a high potential for converting leads , you need to follow some steps when creating your plan. Check out!

Seek to attract attention
The title is the first impress Chinese Overseas Asia Number Data ion a user has of the message . It is the one that will appear first and generate the desire to open the message.

For this reason, use mental triggers in a short way to get the public's attention.

It's worth remembering that titles must be in line with the company's niche, but innovating and making clever puns is always a valid option.

Encourage the reader to consider that that email may have some relevant content. This is the key to starting a successful email marketing campaign .

Make a good email
To write a good email, it is important to keep in mind the subject, the recipient and the objective of the message.

A company can use an email marketing campaign to maintain a relationship with customers who are already in its portfolio.

Having impeccable writing without Portuguese errors, correct punctuation, pleasant design and in accordance with the segment are also factors that define whether an email is good or not.

Define the target audience , message and method. This way, it is possible to produce quality materials.

Have a contact base
Try to build a solid contact base. You can achieve this through the company's social networks or through a landing page .

Offer some interesting material for free and ask the user for their email as a form of “payment”. With these actions, it is possible to create an extensive and qualified contact bank.

Segment your target audience
In addition to defining your brand's persona and the language in which the conversation is carried out, correctly define who the emails will be addressed to.

This is a fundamental part of planning your shots.




Personalize the email marketing campaign
Personalizing email marketing makes this strategy more sophisticated and exclusive.

Write the recipient's name and colloquial phrases, such as: how are you? How are you?, among other expressions that convey a feeling of closeness.

When reading the name in the email, curiosity is aroused in reading it, which guarantees, at least, that the customer opened that message. This prevents the next ones from being forwarded to the spam folder.

Keep in mind the stage of the sales funnel the recipient is at
Each stage of the sales funnel operates with a different approach.

The customer who is in the recognition and discovery phase still needs to receive relevant content , informative articles and curiosities about the niche.

Customers who are in the last stages ask for a more commercial approach, with links that lead to the website or even to the sale itself.