As you may have guessed

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because there are still two steps left to get to the publisher's side. The publisher, who manages the advertising spaces (for example, Corriere della Sera) will in turn use: a DMP to determine which types of audiences browse your site an SSP (Supply Side Platform) that: Register the advertising spaces Thanks to the DMP, you indicate to the Ad Exchange which audiences can be associated with the advertising spaces and determine the minimum price At this point the circle is closed and the advertising space has been purchased.

Below is the flow that was told in this article: programmatic-advertising-flow Some final thoughts: the programmatic advertising system allows the publisher to buy advertising space regardless of the position of the space. What determines the purchase is the type of audience you want to  C Level Executive Email Lists intercept. In 2019 in Italy, the weight of programmatic advertising was approximately 15% of investments in digital advertising which amounted to €3.3 billion Did you like this article? Share it with whoever you want and continue to follow us on thekmarketing.

it ! September, schools start again, university starts again. In some cases still online, others in the classroom with all the necessary precautions due to the ongoing pandemic. Google is always one step ahead. Returning from holidays we are greeted by some news! “Google career Certificates: the online university” Let's focus more on understanding what it is. It is considered a full-fledged university with a double benefit: cost and duration. In fact, courses that will last 6 months and will not cost more than 300 dollars.