Why Are SERPs Important for SEO

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By knowing your customers, you can focus strategically on their needs and interests rather than jumping on trends that may or may not engage them. Google Voice Search SEO One of the most important and underrated SEO trends of 2023 is voice search. While this follows many of the same classic rules of Google search optimization, it takes special consideration. When you are looking at how to optimise voice search.

It’s vital to consider the differences between natural spoken language and typed language. When people are typing a search query, they are far more likely to take shortcuts. People might type phrases like “best content real estate agent email list creation company Singapore” to save time. On the other hand, if they are using a voice search, they are far more likely to phrase it as a complete question like, “What is the best content creation company in Singapore?” Likewise, people might type “best marketing agency SGP” but they are much more likely to say “Singapore” rather than say “S-G-P” during a verbal search. Utilising questions in your SEO strategy is always a good idea, particularly when it comes to SERPs.



Search Engine Results Pages (also known as SERPs) continue to be a significant part of any 2023 digital marketing plan. Using natural language to answer common questions is still the best way to capture your potential customers. Optimising your content to incorporate more long tail keywords (i.e. those longer phrases that add more specific details) will set you apart for your completion. As always, put your knowledge on display. Think of the most specific questions that you can provide the best answers on. Remember, there is a world of competition out there so you need to set yourself apart as an expert in your field. We understand it can be hard to start a company here in Singapore, especially if you are embarking on a start-up marketing with a limited budget. Thinking about engaging an SEO agency in Singapore? Have a chat with us today and let us send you a non-obligatory, free SEO audit report and proposal.