Google by introducing new snippets

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Some advertising platforms such as Facebook have been seriously affected and we have seen how the sizes of remarketing audiences and audiences decreased , conversions decreased and their automated bidding algorithms aimed at sales and conversion were compromised. In this sense, in we will bet on firsthand data. The socalled first party data . In addition, we will have to invest in the management and unification of the data we collect from each user and begin to establish the future of a world without cookies . On the other hand, we will also see how Google and Facebook, which are already working on it, offer us alternatives.


However, it remains to be seen whether they will be as effective Belarus WhatsApp Number as they have been so far.  Quality content VS quantity of content The core updates carried out by Google have made it clear that Google wants to provide reliable and quality answers to users. For this reason, it will take into account the domain authority for a certain topic and the authority of the content writer. It has also made it clear that it increasingly understands the intention of the user's search better. Therefore, it will look for the best answer to each search intention. The changes in the SERPs will also make us think about what new opportunities exist, taking into account that Google is giving more and more results so that users do not leave.





Featured snippets in Google searches As we have mentioned, Google will continue to be fundamental in digital marketing. With the growth of mobile and voice searches, users are changing the way they use search engines like Google. Being number one on the SERP results pages is no longer necessarily the goal we should aspire to. You've probably noticed that your own search and browsing behavior has changed in recent years due to Google's changes and the fact that we search for information faster when we're on the go.