With publications optimized according

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How Content Marketing can help your institution get new students Nowadays, educational institutions do not need to wait to carry out pre-enrollment to know if a person is interested in studying. Jose Fermin Ago ,  |  min read By downloading e-books and visiting certain posts on the EI blog, the user is already telling the institution at what stage of the student's journey they are and what questions they have. With this knowledge, you can offer more appropriate solutions to that person in relation to the content, the channel and the most opportune time to disclose the information.


If you want to have a successful institution, your best ally is USA WhatsApp Number Data a good Content Marketing strategy . Adopted by % of the institutions participating in the EduTrends research , this strategy generates . times more visits for those who publish on blogs,  times more visits for those who disseminate content on social networks and  times more leads for the institutions that produce and publish e-books. Thinking about taking advantage of that opportunity that may be wasted by your institution, we decided to create this article to show you how content can help you attract new students.





What are the advantages of producing content? In the case of your institution, the content produced can, in addition to improving your visibility and authority on the web, attract new visitors and convert them into students. With publications optimized according to  techniques , it is easier to achieve the best positions in Google and, consequently, to get clicks. With that simple action, users reach your institution's blog and generate organic traffic. If on that same blog, you offer an e-book that requires filling out a form with the user's data to download it, this will be converted into a lead. What you need to start generating leads.