MQLs. Don't you know

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Nd completely free of charge? Subscribe to receive our content by email and become a member of the Rock Content Community! Rock Content needs the contact information you provided to give you news about our products and services. You can unsubscribe from receiving our emails and newsletters at any time. For more information on how to do this, as well as our privacy practices and commitment to protecting it, please review our Privacy Policy .What is an MQL in digital marketing? What's the point of having many visitors to your blog if the vast majority do not interact or convert? Editor Rock Content Jan , | min read what is a mql The answer is: it is of no use. For

visits to become conversions you need to attract more MQLs. Don't you know what that is? Don't worry, Iran WhatsApp Number Data in this post we will tell you what an MQL is, its importance in digital marketing strategies, how to generate and qualify them and what the criteria are to define them. Without further ado, let's get to it! What is an MQL? It is the acronym for the concept marketing qualified lead , which in Spanish means something like: potential client qualified by the marketing team. As it is common in marketing to use English words, it is common for many terms to maintain the acronyms of their original languages. It is very interesting to recognize and work with them, because they want to get to know your company and evaluate the solution you propose. Which means that it is a potential customer who is already in the middle of the sales funnel - MOFU (Middl





e of the Funnel). Any company that takes seriously the possibilities that its website or blog offers regarding conversion and lead generation, must learn to work with MQLs effectively. How is it different from a lead? The lead is an essential figure in marketing , it is a visitor that we manage to attract and who we help to perceive that they are ready to be led through the sales funnel. That is, it is located at the mouth of the funnel. An MQL is an improved lead, who was educated and led by the marketing sector to the middle of the funnel and was, thus, in a better position to evaluate the product and, als