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The most important tips are compiled for you in this overview: Select the “Broad Match” keyword option . This means your ad will also appear in search queries with incorrect spellings. To better evaluate your campaign's performance later, your brand keywords should be housed in a single campaign . Otherwise your campaigns would compete with each other. Only use the URL , your company name and product name as brand keywords . You should avoid other keywords. Use ad extensions .
This means that more information such as your address or references can be displayed in the search results. In addition, the entire ad unit takes up more space through ad Phone Number extensions and thus attracts more attention. You also need to determine how many ads an ad group contains. Three to four advertisements are recommended . Conduct regular analyzes to check whether your brand campaign is achieving the desired success. It is important to analyze whether you are reaching the right target group . Your budget should be carefully planned. How much you spend on brand campaigns depends on various factors. It is recommended to invest around 10-15% of the total budget .
Optimization of brand campaigns So that your brand campaign runs as financially as efficiently as possible and you don't invest an unnecessary amount of budget, you can continuously optimize it using CPC adjustments. To do this, you should first divide your keywords into money keywords and less performant keywords. Money keywords are keywords for which future performance can be predicted very precisely. They should therefore always be delivered when they are searched for. To ensure this, bundle the money keywords into a campaign and set a high maximum cost-per-click (CPC) bid for each of these keywords. The remaining keywords are bundled in another campaign. It is important that you exclude the money keywords in this campaign. After some time, the money keywords will settle into an average CPC that is below the maximum bid.
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發表於 2024-1-10 16:04:22