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The result documents and make them available within 36 hours . Detailed roadmap, project planning, sprint planning Cost breakdown, ROI calculation Executive Management SummaryAn example of this is a website without tracking, where suggestions for improving a product can be sent anonymously. 4. What is GDPR and how is Pardot prepared for it? The General Data Protection Regulation ensures that the data protection rights of every individual are respected by companies. agreement Whenever someone enters their personal information (e.g. in the form of a form), they must explicitly agree that this data may be further processed. A mere submission or an already checked checkbox is not enough here. Salesforce Pardot is already well prepared at this point. Information such as “Do Not Call”, “Do Not Email” can be collected via the Unsubscribe and Subscription Management functionalities. It is important at this point that a solid double opt-in procedure has been/will be established.
Right to data transfer Every person has the right to request a copy of all Indonesia WhatsApp Number List data collected. In Pardot, this is possible, for example, via a CSV export or the Pardot API. Right to deletion Any person can request that all collected data be deleted because it is no longer needed for the original purpose, or directly if they decide that they no longer want to have this data. Pardot establishes a support ticket procedure here through which prospects can be finally deleted. Compliance requirements for data processing The GDPR contains many requirements for companies on a wide range of topics, including: The collection and use of email addresses The documentation of internal processes in order to be compliant with the GDPR Carrying out data protection impact assessments for new technologies The creation of data protection declarations and compliant contractual conditions The obligation to report data security breaches.
What does this mean for email marketing? With the new General Data Protection Regulation in force, you are only allowed to write to people who have given their consent to be addressed by you on certain topics. When declaring consent, the person must be informed about the intentions of collecting personal data. Ie, what is the data used for and what kind of content will potentially be advertised in the future. So if someone downloads an e-book and you later want to send them a music video, they must be informed about this before giving their consent. In addition, the GDPR requires you to collect information about when and how consent was given. This process must also be clearly defined and documented. 6. What can happen to me if I ignore the GDPR? Penalties for violating the GDPR can be very high. Fines of 20 million euros or 4% of annual sales can be due. In order to avoid such penalties, it is important to prepare everything to comply with the new regulations as quickly as possible.
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