Mascots: who it is and why they need

tasnuba12312543

Mascots are talismans. End, flipping on.

Actually, no. There is a need to talk about and what to say. Therefore, arrange a more convenient and pleasant to you.

Mascots are any recognizable character that represents a certain team: school, team, community, military unit, event or brand. Simply put, the mascot is a character that is associated with the brand. Mascot is one of the best marketing tools that is not yet hit by SMM and works for two with the right approach. Many mascots become so recognizable that they are instantly associated with the corresponding brand, even if you are not a consumer. For example, a rummer from a box of cereals Nesquik or a hero-pump from the packaging of the cleaning agent "Mister Muskul". Talismans exist at the Olympic and Paralympic Games, various football, hockey, baseball and athletics championships, as well as in individual teams.
Why they are even needed

For PR, for information guides and for shopify website design  new contact points with the target audience. If the brand is visually boring, a good mascot helps to correct the situation and save from monotony.

Usually mascots in social networks are used to achieve a number of goals

    Inserate user contact with a brand or company. Mascots make the style of communication with customers more carefree and easy. The account of your mascot will allow you to refer the dialogue with customers in a relaxed channel when discussing topics related to your products or services.
    Achiess the desire to buy a product or service. Especially well mascots work for a child's audience, and also when it comes to selling food.
    Create customer loyalty and keep it for a long time. It is interesting to watch the funny and witty mascot, read his comments and posts. Many users enter into discussions with mascot and get a great stream of sharpness in return.




    Making a complex service is easier. For example, the same Aflac Duck. Duck - a Charlatan bird - explains all possible insurance cases literally on the fingers and with great humor.
    Allows you to implement the first-person sales strategy. For example, the American analogue of “Mr. Muskula”, the brand Mr.Clean, tells about all the advantages of its cleaning products “personally”. Communication in this form allows you to show brand identity, corporate culture and thus hook the inhabitants.

Mascots help with ideas for content. If you need to promote accounting, IT team, lawyers on Instagram, try creating your mascot that will become a recognizable part of your brand. It can be a growth doll, a toy or an image.
What to consider by creating a brand mascot or company