How to Do Brand Positioning: A Value-Based Approach

ahbappy250

Creating a consistent brand image can increase your company's revenue by up to 23% . By simply outlining a clear and consistent brand positioning strategy, your company can attract more customers, earn more money, and optimize all of its marketing efforts.

In order to develop a brand positioning strategy, you france business email list must first segment the market and outline your target . Once you have done this, you can finally dedicate yourself to the most important and powerful part of your marketing strategy: positioning.

What is Brand Positioning?
Simply put, brand positioning is the process of deciding how you want your customers to think of you.

If you sell products and produce content, you probably want to evoke a certain emotion and affinity. So, you are trying to position your brand in a certain way.

Brand positioning is much more than creating a logo or slogan. If done well, it can help you distinguish your business from every other competitor on the market, even if you sell more or less identical products.




To build a good positioning strategy, you should:

Outline the key needs of target customer segments;
Define your positioning strategy based on these needs, or discover what marketers call your target audience's "reason to believe";
Highlight your brand's points of differentiation (competitive advantage traits);
Create a marketing plan based on all the steps listed above.
What we will focus on here is the value-based approach to brand positioning.